Most people are probably aware of the interracial family Cheerios commercial, and the controversy people dug up around it. Their latest commercial is unlikely to cause the same sort of uproar, but I found it kind of upsetting.
It just seems terribly inappropriate. Cheerios’ usual marketing scheme of touting their cereal as heart healthy has always pulled on the heartstrings a bit. They like to have a parent and their kids, and basically guilt a consumer into their food. Now, don’t get me wrong, I like to eat Cheerios, and pointing out that it is heart healthy is great. It just seems underhanded to do it like that. Their commercials just showing people jogging, and being active seem like a better choice.
Bringing some cute kid’s dead grandmother, and his choked up mom into the mix just seems a bit much. It is not a huge deal, and I am not terribly offended by it. However, it has stuck in my craw since I saw it a few days ago. It is hard for me to explain exactly why it is upsetting to me.
Let me know your reactions. How well does it work as advertising? Are your running out to let a single tear fall gently down your cheek over breakfast?